Neutral comparison
Peec AI vs Semrush AI Toolkit
Short answer
Peec AI is best for european marketing teams tracking brand mentions; Semrush AI Toolkit is best for existing semrush customers adding ai visibility. Peec AI starts at $80/mo and Semrush AI Toolkit at $99/mo. Below, a neutral side-by-side — plus a cheaper option if you want fixes, not just a dashboard.
| Peec AI | Semrush AI Toolkit | |
|---|---|---|
| Starting price | $80/mo | $99/mo |
| Free tier | No | No |
| Engines | ChatGPT, Perplexity, Gemini | ChatGPT, Perplexity, Google AI Overviews, Gemini |
| Best for | European marketing teams tracking brand mentions | Existing Semrush customers adding AI visibility |
| Target customer | SMB | SMB |
| Category | AI visibility monitoring platform | AI visibility add-on for an SEO suite |
Peec AI
Peec AI is the strongest European AI visibility challenger, growing quickly and popular with marketing teams. It offers solid competitor and sentiment tracking across three core engines, but it is a monitoring tool that stops short of telling you what to fix.
Strengths
- Fast-growing with strong ARR momentum
- Tracks appearance frequency, position and sentiment vs competitors
- High customer satisfaction with a G2 rating around 4.8 [verify]
Watch-outs
- Monitoring-only, with no actionable fixes
- No citation-URL tracking
Semrush AI Toolkit
The Semrush AI Toolkit adds AI visibility scoring, share-of-voice and an AI-readiness audit to the well-known Semrush platform. It suits teams already invested in Semrush, though it is US-English only and pricing escalates per domain.
Strengths
- Backed by a large, established SEO platform
- AI Visibility Score, share-of-voice, sentiment and AI-readiness audit
- Integrates with the broader Semrush toolset
Watch-outs
- US-English only
- Costs escalate on top of existing Semrush subscriptions
Want a simpler, cheaper option?
DeepLexa tracks the same engines from $19/mo — with a free instant checker and a prioritized fix list. Get your free report.
Free report · no credit card · from just $19/mo when you upgrade.