Neutral comparison
Profound vs Ahrefs Brand Radar
Short answer
Profound is best for large enterprises and fortune 500 brands; Ahrefs Brand Radar is best for existing ahrefs users tracking ai brand visibility. Profound starts at $99/mo and Ahrefs Brand Radar at $199/mo. Below, a neutral side-by-side — plus a cheaper option if you want fixes, not just a dashboard.
| Profound | Ahrefs Brand Radar | |
|---|---|---|
| Starting price | $99/mo | $199/mo |
| Free tier | Yes | No |
| Engines | ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot | ChatGPT, Perplexity, Google AI Overviews, Gemini |
| Best for | Large enterprises and Fortune 500 brands | Existing Ahrefs users tracking AI brand visibility |
| Target customer | Enterprise | SMB |
| Category | Enterprise AI visibility platform | AI visibility add-on for an SEO suite |
Profound
Profound is the best-funded and most widely recognized AI visibility platform, aimed squarely at large enterprises. It monitors the broadest set of engines and is used by major brands, but its dashboard is complex and it has moved away from self-serve pricing.
Strengths
- Broadest engine coverage (8-9 engines including AI Mode, Copilot, DeepSeek)
- Deepest funding and fastest growth in the category
- Trusted by large enterprises including Walmart, Comcast and Estée Lauder [verify]
Watch-outs
- Steep learning curve and overwhelming dashboard
- Removed self-serve tiers mid-Sept 2026, pushing users to custom contracts [verify]
Ahrefs Brand Radar
Ahrefs Brand Radar brings AI visibility tracking into the Ahrefs ecosystem, powered by a large index of pre-collected AI responses. It is a natural fit for existing Ahrefs users but is one of the more expensive options and stops at measurement.
Strengths
- AI Visibility Index built on 455M+ pre-collected responses [verify]
- Custom Prompts feature for tailored tracking
- Added YouTube and Reddit tracking in Jan 2026 [verify]
Watch-outs
- Cost is the #1 complaint
- Requires a base Ahrefs plan on top of the add-on
Want a simpler, cheaper option?
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Free report · no credit card · from just $19/mo when you upgrade.