Neutral comparison
Profound vs Semrush AI Toolkit
Short answer
Profound is best for large enterprises and fortune 500 brands; Semrush AI Toolkit is best for existing semrush customers adding ai visibility. Profound starts at $99/mo and Semrush AI Toolkit at $99/mo. Below, a neutral side-by-side — plus a cheaper option if you want fixes, not just a dashboard.
| Profound | Semrush AI Toolkit | |
|---|---|---|
| Starting price | $99/mo | $99/mo |
| Free tier | Yes | No |
| Engines | ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot | ChatGPT, Perplexity, Google AI Overviews, Gemini |
| Best for | Large enterprises and Fortune 500 brands | Existing Semrush customers adding AI visibility |
| Target customer | Enterprise | SMB |
| Category | Enterprise AI visibility platform | AI visibility add-on for an SEO suite |
Profound
Profound is the best-funded and most widely recognized AI visibility platform, aimed squarely at large enterprises. It monitors the broadest set of engines and is used by major brands, but its dashboard is complex and it has moved away from self-serve pricing.
Strengths
- Broadest engine coverage (8-9 engines including AI Mode, Copilot, DeepSeek)
- Deepest funding and fastest growth in the category
- Trusted by large enterprises including Walmart, Comcast and Estée Lauder [verify]
Watch-outs
- Steep learning curve and overwhelming dashboard
- Removed self-serve tiers mid-Sept 2026, pushing users to custom contracts [verify]
Semrush AI Toolkit
The Semrush AI Toolkit adds AI visibility scoring, share-of-voice and an AI-readiness audit to the well-known Semrush platform. It suits teams already invested in Semrush, though it is US-English only and pricing escalates per domain.
Strengths
- Backed by a large, established SEO platform
- AI Visibility Score, share-of-voice, sentiment and AI-readiness audit
- Integrates with the broader Semrush toolset
Watch-outs
- US-English only
- Costs escalate on top of existing Semrush subscriptions
Want a simpler, cheaper option?
DeepLexa tracks the same engines from $19/mo — with a free instant checker and a prioritized fix list. Get your free report.
Free report · no credit card · from just $19/mo when you upgrade.