Neutral comparison
Semrush AI Toolkit vs Ahrefs Brand Radar
Short answer
Semrush AI Toolkit is best for existing semrush customers adding ai visibility; Ahrefs Brand Radar is best for existing ahrefs users tracking ai brand visibility. Semrush AI Toolkit starts at $99/mo and Ahrefs Brand Radar at $199/mo. Below, a neutral side-by-side — plus a cheaper option if you want fixes, not just a dashboard.
| Semrush AI Toolkit | Ahrefs Brand Radar | |
|---|---|---|
| Starting price | $99/mo | $199/mo |
| Free tier | No | No |
| Engines | ChatGPT, Perplexity, Google AI Overviews, Gemini | ChatGPT, Perplexity, Google AI Overviews, Gemini |
| Best for | Existing Semrush customers adding AI visibility | Existing Ahrefs users tracking AI brand visibility |
| Target customer | SMB | SMB |
| Category | AI visibility add-on for an SEO suite | AI visibility add-on for an SEO suite |
Semrush AI Toolkit
The Semrush AI Toolkit adds AI visibility scoring, share-of-voice and an AI-readiness audit to the well-known Semrush platform. It suits teams already invested in Semrush, though it is US-English only and pricing escalates per domain.
Strengths
- Backed by a large, established SEO platform
- AI Visibility Score, share-of-voice, sentiment and AI-readiness audit
- Integrates with the broader Semrush toolset
Watch-outs
- US-English only
- Costs escalate on top of existing Semrush subscriptions
Ahrefs Brand Radar
Ahrefs Brand Radar brings AI visibility tracking into the Ahrefs ecosystem, powered by a large index of pre-collected AI responses. It is a natural fit for existing Ahrefs users but is one of the more expensive options and stops at measurement.
Strengths
- AI Visibility Index built on 455M+ pre-collected responses [verify]
- Custom Prompts feature for tailored tracking
- Added YouTube and Reddit tracking in Jan 2026 [verify]
Watch-outs
- Cost is the #1 complaint
- Requires a base Ahrefs plan on top of the add-on
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