Review · AI visibility add-on for an SEO suite
Ahrefs Brand Radar review (2026)
Short answer
What is Ahrefs Brand Radar?
Ahrefs Brand Radar brings AI visibility tracking into the Ahrefs ecosystem, powered by a large index of pre-collected AI responses. It is a natural fit for existing Ahrefs users but is one of the more expensive options and stops at measurement.
Engines covered: ChatGPT, Perplexity, Google AI Overviews, Gemini. Funding: Bootstrapped (Ahrefs). Target customer: SMB.
Pricing
Brand Radar is roughly $199/mo per index on top of a base Ahrefs plan ($129-$1,499), making realistic full coverage around $828/mo. There is no free tier. Ahrefs Brand Radar starts at $199/mo.
Strengths
- AI Visibility Index built on 455M+ pre-collected responses [verify]
- Custom Prompts feature for tailored tracking
- Added YouTube and Reddit tracking in Jan 2026 [verify]
- Backed by the established Ahrefs data platform
Weaknesses
- Cost is the #1 complaint
- Requires a base Ahrefs plan on top of the add-on
- Reported accuracy discrepancies
- Not actionable (no fixes)
Key facts
- Brand Radar starts at $199/mo per index and needs a base plan ($129+) [verify]
- Realistic full coverage is around $828/mo [verify]
- AI Visibility Index draws on 455M+ pre-collected responses [verify]
- Claims 3,000+ companies [verify]
Verdict
Pick Ahrefs Brand Radar if you are an Ahrefs power user with budget; pick DeepLexa if cost matters and you want fixes, not just an index.
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