Review · Enterprise AI visibility platform
Profound review (2026)
Short answer
What is Profound?
Profound is the best-funded and most widely recognized AI visibility platform, aimed squarely at large enterprises. It monitors the broadest set of engines and is used by major brands, but its dashboard is complex and it has moved away from self-serve pricing.
Engines covered: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot. Funding: Heavily VC-backed; reported rounds from Kleiner, Sequoia, Lightspeed, with a Series D at a ~$1.8B valuation [verify]. Target customer: Enterprise.
Pricing
Historically offered an agency base near $99/mo plus ~$399 per client and a free 10-prompt trial, but has moved toward custom enterprise contracts. Expect sales-gated pricing. Profound starts at $99/mo.
Strengths
- Broadest engine coverage (8-9 engines including AI Mode, Copilot, DeepSeek)
- Deepest funding and fastest growth in the category
- Trusted by large enterprises including Walmart, Comcast and Estée Lauder [verify]
- Strong brand recognition and G2 rating around 4.5 across ~1,037 reviews [verify]
Weaknesses
- Steep learning curve and overwhelming dashboard
- Removed self-serve tiers mid-Sept 2026, pushing users to custom contracts [verify]
- Weak agency support
- Reported slow load times
Key facts
- Founded 2024 by Cadwallader and Babbs
- 700-1,000+ enterprise customers, roughly 10% of the Fortune 500 [verify]
- Revenue reported up ~3x in six months [verify]
- Monitors 8-9 AI engines
- Removed public self-serve tiers in mid-September 2026 [verify]
Verdict
Pick Profound if you are an enterprise that needs maximum engine coverage and can support a complex platform; choose DeepLexa if you are a small team that wants an affordable tool that tells you what to fix.
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